• Home
  • Technology
  • Gaming
  • Entertainment
  • World & Business
  • Science
  • Sports
  • AI
HomeTechnologyGamingEntertainmentWorld & BusinessScienceSportsAI
Entertainment
Report

Warner Bros. touts negative reviews in a new ‘Digger’ ad

Variety reports that the ad for the Tom Cruise movie asks audiences to “decide for yourself” after the film was called “unpleasant” and “baffling.”

VarietyVA
DiggerCrave 🧡🪏D🧡
is it woke?II
13 Sources, 10d ago, first seen 10d ago

TLDR

Variety reports that Warner Bros. put out an ad for ‘Digger’ that touts negative reviews of the Tom Cruise movie and asks moviegoers to “decide for yourself.” The film has been called “unpleasant” and “baffling,” Variety says.

Combined views

265.5K

13 Sources, first seen 10d ago

1.8K likes145 comments138 saves149 reposts

Combined views

265.5K

13 Sources, first seen 10d ago

1.8K likes145 comments138 saves149 reposts

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Featured Source

Sentiment

Positive——Negative

Summary

Not enough discussion yet.

No sentiment analysis available yet.

Related

Tom Cruise’s ‘Digger’ heads for one of 2026’s biggest box-office bombs

An estimated $8 million domestic debut against a reported $160 million–$180 million production budget puts the satire on course for a colossal flop.

Tom Cruise’s ‘Digger’ heads for one of 2026’s biggest box-office bombs
‘Digger’ opens to an estimated $8 million domestically

Variety reports the Tom Cruise film opened in fifth place from 3,321 North American theaters, against a $160–180 million production budget.

‘Digger’ earns $3.4 million Friday as ‘Verity’ leads the box office

Variety estimates a $7.5 million domestic opening for ‘Digger’ and, citing knowledgeable sources, puts its production cost at $160 million–$180 million.

13 Sources

Variety@Variety'Digger' Confronts Negative Buzz: New Ad Tells Moviegoers to 'Decide for Yourself' After Tom Cruise Movie Called 'Unpleasant' and 'Baffling' https://variety.com/2026/film/news/digger-negative-reviews-tom-cruise-ad-1236878297/10d
DiggerCrave 🧡🪏@CruiseCraveLook not to be all in denial about the reception, it is what it is, and I loved the film and that’s what matters to me at the end of the day, but shit like this makes it so hard for me to believe that a lot of people didn’t go into this with knives out for Iñárritu.10d
is it woke?@isitwokeornot‘DIGGER’ debuts with a 41% score on Rotten Tomatoes. It’s Tom Cruise’s lowest-rated film in a decade. So… does this mean the movie is based because Rotten Tomatoes is broken? 🤔10d
Zack Sharf@ZSharfTom Cruise's DIGGER was called "unpleasant," "insufferable" and "baffling." But a new ad for the movie is telling moviegoers to "decide for yourself." https://variety.com/2026/film/news/digger-negative-reviews-tom-cruise-ad-1236878297/10d
Entertainment Weekly@EWA new ad for ‘Digger’ embraces critics’ bad reviews of Tom Cruise’s latest movie: ‘F--- those people.’ https://ew.com/digger-embraces-bad-reviews-in-new-ad-12148459?taid=6abc6006f6865b000151657e&utm_campaign=trueAnthem%3A+New+Content+%28Feed%29&utm_medium=trueAnthem&utm_source=twitter10d
The Hollywood Reporter@THRThe Digger reviews do not hold back. https://www.hollywoodreporter.com/movies/movie-news/tom-cruise-digger-reviews-critics-1236714387/?taid=6abca5655be66d0001bc8084&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter10d
Next Big Flick 🎬@NextBigFlick#Digger Ad Fires Back at Critics With #TomCruise Character Declaring “F**k Those People” https://www.hollywoodreporter.com/movies/movie-news/digger-ad-negative-reviews-tom-cruise-1236717014/9d
The A.V. Club@TheAVClubWarner Bros. cites online influencers' opinions for its pre-release ad for the Tom-Cruise-starring apocalyptic dark comedy. https://www.avclub.com/digger-ad-negative-reviews-influencers9d
People@peopleTom Cruise’s Digger Says ‘F--- Those People’ in New Ad Taking Aim at the Movie’s Negative Reviews https://people.com/tom-cruise-s-digger-responds-to-negative-reviews-in-new-ad-12149291?taid=6abd4b50c3ffd80001329cc8&utm_campaign=peoplemagazine&utm_content=new&utm_medium=social&utm_source=twitter.com9d
2YenYens@2YenYens1And yet Digger is actually terrible. My daughter loves Cruise and we had an invite to a media screening. It is the most over the top messaging I have ever seen in a film. You don’t need a brain watching this. The writers and director just assume they will do all your thinking for you. It’s a very bad film.9d
    • Home
    • Technology
    • Gaming
    • Entertainment
    • World & Business
    • Science
    • Sports
    • AI
    Digger (2026)

    13 Sources

    Variety@Variety'Digger' Confronts Negative Buzz: New Ad Tells Moviegoers to 'Decide for Yourself' After Tom Cruise Movie Called 'Unpleasant' and 'Baffling' https://variety.com/2026/film/news/digger-negative-reviews-tom-cruise-ad-1236878297/10d
    DiggerCrave 🧡🪏@CruiseCraveLook not to be all in denial about the reception, it is what it is, and I loved the film and that’s what matters to me at the end of the day, but shit like this makes it so hard for me to believe that a lot of people didn’t go into this with knives out for Iñárritu.10d
    is it woke?@isitwokeornot‘DIGGER’ debuts with a 41% score on Rotten Tomatoes. It’s Tom Cruise’s lowest-rated film in a decade. So… does this mean the movie is based because Rotten Tomatoes is broken? 🤔10d
    Zack Sharf@ZSharfTom Cruise's DIGGER was called "unpleasant," "insufferable" and "baffling." But a new ad for the movie is telling moviegoers to "decide for yourself." https://variety.com/2026/film/news/digger-negative-reviews-tom-cruise-ad-1236878297/10d
    Entertainment Weekly@EWA new ad for ‘Digger’ embraces critics’ bad reviews of Tom Cruise’s latest movie: ‘F--- those people.’ https://ew.com/digger-embraces-bad-reviews-in-new-ad-12148459?taid=6abc6006f6865b000151657e&utm_campaign=trueAnthem%3A+New+Content+%28Feed%29&utm_medium=trueAnthem&utm_source=twitter10d
    The Hollywood Reporter@THRThe Digger reviews do not hold back. https://www.hollywoodreporter.com/movies/movie-news/tom-cruise-digger-reviews-critics-1236714387/?taid=6abca5655be66d0001bc8084&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter10d
    Next Big Flick 🎬@NextBigFlick#Digger Ad Fires Back at Critics With #TomCruise Character Declaring “F**k Those People” https://www.hollywoodreporter.com/movies/movie-news/digger-ad-negative-reviews-tom-cruise-1236717014/9d
    The A.V. Club@TheAVClubWarner Bros. cites online influencers' opinions for its pre-release ad for the Tom-Cruise-starring apocalyptic dark comedy. https://www.avclub.com/digger-ad-negative-reviews-influencers9d
    People@peopleTom Cruise’s Digger Says ‘F--- Those People’ in New Ad Taking Aim at the Movie’s Negative Reviews https://people.com/tom-cruise-s-digger-responds-to-negative-reviews-in-new-ad-12149291?taid=6abd4b50c3ffd80001329cc8&utm_campaign=peoplemagazine&utm_content=new&utm_medium=social&utm_source=twitter.com9d
    2YenYens@2YenYens1And yet Digger is actually terrible. My daughter loves Cruise and we had an invite to a media screening. It is the most over the top messaging I have ever seen in a film. You don’t need a brain watching this. The writers and director just assume they will do all your thinking for you. It’s a very bad film.9d
    Today's Rank

    —

    Not ranked yet

    Today's Rank

    —

    Not ranked yet