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Low-budget horror hits from YouTube creators draw studio interest

CBS Sunday Morning says “Obsession” and “Backrooms” each grossed hundreds of millions of dollars, prompting studios to look for more social media-savvy filmmakers.

CBS Sunday Morning 🌞CS
DeadlineDE
2 Sources, 13d ago, first seen 13d ago

TLDR

CBS Sunday Morning says “Obsession” and “Backrooms,” two horror films directed by YouTube creators on tiny budgets, each grossed hundreds of millions of dollars. Its segment explores how creators with large followings can study what their audiences watch—and why studios are looking for that talent.

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28.6K

2 Sources, first seen 13d ago

115 likes1 comments33 saves29 reposts

Combined views

28.6K

2 Sources, first seen 13d ago

115 likes1 comments33 saves29 reposts

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Related

Backrooms director Kane Parsons wants a limited series for the story’s “main ending”

Dexerto reports that Parsons has had a “very set arc” in mind from the beginning, though he says he can’t share details yet.

'Obsession' and 'Backrooms' draw an 'Easy Rider' comparison

Variety reports that Sony Pictures Classics co-chief Michael Barker sees parallels with the shift caused by 'Easy Rider' in the 1970s.

'Backrooms' director Kane Parsons distances film from horror label

Deadline reports that Parsons said at the Zurich Summit, “I don't view it as a horror project,” about the $400 million hit.

2 Sources

CBS Sunday Morning 🌞@CBSSundayIt's been a huge year at the box office. But two of Hollywood's biggest hits came with the smallest expectations: "Obsession" and "Backrooms," horror films directed by YouTube creators on tiny budgets, which each grossed hundreds of millions of dollars – prompting studios to search for other social media-savvy talent. Luke Burbank talks with @MattBelloni (co-founder of Puck and host of "The Town" podcast), filmmaker @realmarkvins (co-founder of the YouTube channel @BraveWilderness), and YouTube's Kim Larson about how creators with millions of followers can study what and how their audience watches, making YouTube a valuable new kind of film school.13d
Deadline@DEADLINEOver the weekend at the @zurichfilmfest's #ZurichSummit, filmmakers and brokers behind the year’s horror phenomena 'Backrooms' and 'Obsession' admitted that they didn’t know their films were about to go stratospheric. “You know, it’s funny,” CAA Media Finance Co-Head Roeg Sutherland mused during a panel on the independent business. “We have a colleague in our department who sold 'Obsession.' I can promise you, we had no idea that 'Obsession' was going to become 'Obsession.'” Read the full story here: https://deadline.com/2026/09/we-had-no-idea-that-obsession-was-going-to-become-obsession-1237114475/ (Photo: Focus Features)12d
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    Backrooms (2026)

    2 Sources

    CBS Sunday Morning 🌞@CBSSundayIt's been a huge year at the box office. But two of Hollywood's biggest hits came with the smallest expectations: "Obsession" and "Backrooms," horror films directed by YouTube creators on tiny budgets, which each grossed hundreds of millions of dollars – prompting studios to search for other social media-savvy talent. Luke Burbank talks with @MattBelloni (co-founder of Puck and host of "The Town" podcast), filmmaker @realmarkvins (co-founder of the YouTube channel @BraveWilderness), and YouTube's Kim Larson about how creators with millions of followers can study what and how their audience watches, making YouTube a valuable new kind of film school.13d
    Deadline@DEADLINEOver the weekend at the @zurichfilmfest's #ZurichSummit, filmmakers and brokers behind the year’s horror phenomena 'Backrooms' and 'Obsession' admitted that they didn’t know their films were about to go stratospheric. “You know, it’s funny,” CAA Media Finance Co-Head Roeg Sutherland mused during a panel on the independent business. “We have a colleague in our department who sold 'Obsession.' I can promise you, we had no idea that 'Obsession' was going to become 'Obsession.'” Read the full story here: https://deadline.com/2026/09/we-had-no-idea-that-obsession-was-going-to-become-obsession-1237114475/ (Photo: Focus Features)12d
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