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The case for customer behavior over ChatGPT visibility in marketing strategy
Fast Company argues that marketers are reshaping entire channel strategies around AI assistants that are still figuring out how to browse the web.
TLDR
Fast Company argues that media and content strategies should be grounded in customer behavior, rather than volatile platform behavior or the pursuit of ChatGPT visibility. It says marketers are contorting channel strategies around AI assistants that are still figuring out how to browse the web.
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