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Atomic lands $12.5 million Series A as its supply chain software spreads to DoorDash and HelloFresh

Atomic has raised a $12.5 million Series A led by Klass Capital and Madrona Venture Group as the Boston startup expands supply chain software used by customers including DoorDash and HelloFresh.

1 Source, 11d ago, first seen 11d ago

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Atomic has raised a $12.5 million Series A led by Klass Capital and Madrona Venture Group, with total funding now just over $15 million, TechCrunch reports. The Boston startup sells supply chain software that simulates scenarios to decide how much inventory a company should hold and where it should go, then recommends or can automatically make responses. TechCrunch reports the product is being used by customers including DoorDash and HelloFresh. Jon McNeill, founder of DVx Ventures, where Atomic was incubated, told TechCrunch that the company’s annual recurring revenue has quintupled since the start of this year. Atomic has also added former Tesla planning director Jeff Goodrich as CTO and third co-founder.

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1 Source, first seen 11d ago

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Report

Atomic lands $12.5 million Series A as its supply chain software spreads to DoorDash and HelloFresh

Atomic has raised a $12.5 million Series A led by Klass Capital and Madrona Venture Group as the Boston startup expands supply chain software used by customers including DoorDash and HelloFresh.

1 Source, 11d ago, first seen 11d ago

TLDR

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Combined views

46.6K

1 Source, first seen 11d ago

22 likes12 comments11 saves4 reposts

Atomic has raised a $12.5 million Series A led by Klass Capital and Madrona Venture Group, as the Boston startup pushes further into AI-driven supply chain planning.

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The company’s software is designed to decide how much inventory a business should hold, and where, by simulating scenarios and then recommending or automatically choosing a response. That product is now being used by customers including DoorDash and HelloFresh.

TechCrunch reports the new financing brings Atomic’s total funding to just over $15 million. The outlet also reports, citing DVx Ventures founder Jon McNeill, that Atomic’s annual recurring revenue has quintupled since the beginning of this year. Atomic was incubated at DVx Ventures.

Atomic has also added Jeff Goodrich, formerly Tesla’s planning director, as CTO and its third co-founder.

The pitch behind the company is that supply chain teams still often rely on spreadsheets even when conditions change quickly. Atomic’s software aims to turn that planning into a faster, more automated system for inventory and operating decisions. For customers handling food operations, TechCrunch reports, the software can help reduce waste and spoilage.

Atomic emerged from a group of founders drawing on Tesla supply chain experience, and its latest round suggests investors still see room for software that promises not just recommendations, but increasingly autonomous operational decision-making.

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