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Snap’s roughly $3 billion Specs bet against Meta

Forbes reports the $2,195 Specs drew criticism for their bulk and price, though they offer AR features Meta’s Ray-Bans lack.

ForbesFO
1 Source, 2h ago, first seen 2h ago

TLDR

After more than a decade of work, Snap has spent roughly $3 billion on Specs, Forbes reports. The $2,195 AR glasses launched September 16, but a live demo stalled during a YouTube test. Meta’s cheaper glasses have sold more than 7 million pairs, though its Ray-Bans lack Specs’ more advanced AR features.

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15.4K

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Combined views

15.4K

1 Source, first seen 2h ago

18 likes8 comments2 saves12 reposts

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1 Source

Forbes@ForbesSnapchat helped to invent modern social media, more casual and fleeting than Facebook’s middle-aged high school reunion with posts that never seemed to go away. Yet Snap CEO Evan Spiegel's wealth is leagues behind Meta's Mark Zuckerberg's. Read more: https://www.forbes.com/sites/richardnieva/2026/10/05/evan-spiegels-3-billion-spectacle/?utm_source=ForbesMainTwitter&utm_medium=social&utm_campaign=ForbesMainTwitter2h
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    1 Source

    Forbes@ForbesSnapchat helped to invent modern social media, more casual and fleeting than Facebook’s middle-aged high school reunion with posts that never seemed to go away. Yet Snap CEO Evan Spiegel's wealth is leagues behind Meta's Mark Zuckerberg's. Read more: https://www.forbes.com/sites/richardnieva/2026/10/05/evan-spiegels-3-billion-spectacle/?utm_source=ForbesMainTwitter&utm_medium=social&utm_campaign=ForbesMainTwitter2h
    Today's Rank

    #5

    Today's Rank

    #5