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ElevenLabs reportedly gave its product to tens of thousands of startups for free

SaaStr says the giveaway was intended to draw demand away from competitors, quoting ElevenLabs CRO Carles Reina: “We could essentially move the demand from our competitors to us.”

2 Sources, 12d ago, first seen 12d ago

TLDR

SaaStr says ElevenLabs gave its product free to tens of thousands of startups to draw demand away from competitors. It quotes CRO Carles Reina on that strategy and says the gamble worked.

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2 Sources, first seen 12d ago

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2 Sources

SaaStr.ai@saastrElevenLabs gave their product away free to tens of thousands of startups. To kill their competitors. "We could essentially move the demand from our competitors to us," says ElevenLabs CRO Carles Reina. It was a gamble. It worked.12d
Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlkRT @saastr: ElevenLabs gave their product away free to tens of thousands of startups. To kill their competitors. "We could essentially mov…11d
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    ElevenLabs

    2 Sources

    SaaStr.ai@saastrElevenLabs gave their product away free to tens of thousands of startups. To kill their competitors. "We could essentially move the demand from our competitors to us," says ElevenLabs CRO Carles Reina. It was a gamble. It worked.12d
    Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlkRT @saastr: ElevenLabs gave their product away free to tens of thousands of startups. To kill their competitors. "We could essentially mov…11d
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